{"id":25760,"date":"2023-09-13T09:41:39","date_gmt":"2023-09-13T04:11:39","guid":{"rendered":"https:\/\/www.sbmjckgf.in\/wordpress\/?p=25760"},"modified":"2023-09-13T09:41:39","modified_gmt":"2023-09-13T04:11:39","slug":"value-added-program-2","status":"publish","type":"post","link":"https:\/\/www.sbmjckgf.in\/wordpress\/2023\/09\/13\/value-added-program-2\/","title":{"rendered":"<a href=\"https:\/\/www.sbmjckgf.in\/wordpress\/2017\/01\/17\/value-added-program-by-mr-santosh-kumar\/\">Value Added Program<\/a>"},"content":{"rendered":"\n<p>The Department of Business Administration, organized Value Added Programme for 1<sup>st<\/sup> Semester BBA\u00a0 Students. dated from 6<sup>th<\/sup> Sep 2023 to  12<sup>th<\/sup> Sep 2023. On the topic \u201cDigital Marketing, a scheduled Six days certified Course conducted by Mr. Girish (Trainer, IT Desk, Bangalore) and Mr. Pranit Samal (Trainer, IT Desk, Bangalore), the course provided a detailed insight about the Digital Marketing<\/p>\n\n\n\n<p>The course covered various topics like<\/p>\n\n\n\n<p><strong>1) Basic concepts.<\/strong><\/p>\n\n\n\n<p><strong>2) SMM:-<\/strong>                                                                                                                                             a. Facebook marketing and ads creation using facebook.                                                           b. Instagram marketing and ads creation using instagram.                                                                 c. Facebook ads manager and its activity.                                                                                                      d. Google ads(Video ads, Website traffic, Awareness, App  promotion).<\/p>\n\n\n\n<p><strong>3) SEM:-       <\/strong>                                                                                                                                                  a. What is PPC?                                                                                                                                                   b. Working with PPC.                                                                                                                                       c. Google ads in PPC.<\/p>\n\n\n\n<p><strong>4) SEO:-     <\/strong>                                                                                                                                                        a. Basic concepts.                                                                                                                                                b. Types of SEO.                                                                                                                                        c. Keyword research by using of tools.                                                                                                         d. Select a proper content according to keyword.                                                                                      e. Google keyword planner tool.                                                                                                                     f. Semrush Tool.                                                                                                                                             g. Keyword Magic tool.<\/p>\n\n\n\n<ol class=\"wp-block-list\" type=\"I\">\n<li><strong>On-page:-     <\/strong>                                                                                                                                                 a. Basics of on-Page SEO.                                                                                                                                  b. How to do on-Page SEO.                                                                                                                       c. Examples with Websites.                                                                                                               d. URL_Optimisation.                                                                                                                               e. Keyword Optimisation.                                                                                                                        f. Selecting Primary Keyword.                                                                                                              g. Importance of Primary Keyword.                                                                                                                h. Title Tag Optimisation with examples.                                                                                                   i. What is Meta Tag.                                                                                                                                             j. How to check the proper length of Title Tag.                                                                                       k. What is Pixels? Importance of Pixels in SEO.                                                                            l. Totheweb.com tool.                                                                                                                                      m. What is Meta Description.                                                                                                                           n. Meta Description Optimisation.                                                                                                                  o. checking the proper length of Meta Description.<\/li>\n<\/ol>\n\n\n\n<p><strong>2. Keyword Density:-          <\/strong>                                                                                                                   a. How to check keyword Density.                                                                                                                b. Grammar Optimistaion.                                                                                                                            c. Spelling Optimisation.                                                                                                                              d. Content Optimisation.                                                                                                                         e. Spellcheck Tool.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1200\" data-id=\"25762\" src=\"https:\/\/www.sbmjckgf.in\/wordpress\/wp-content\/uploads\/2023\/09\/1-2.jpeg\" alt=\"\" class=\"wp-image-25762\" srcset=\"https:\/\/www.sbmjckgf.in\/wordpress\/wp-content\/uploads\/2023\/09\/1-2.jpeg 1600w, https:\/\/www.sbmjckgf.in\/wordpress\/wp-content\/uploads\/2023\/09\/1-2-768x576.jpeg 768w, https:\/\/www.sbmjckgf.in\/wordpress\/wp-content\/uploads\/2023\/09\/1-2-1536x1152.jpeg 1536w, https:\/\/www.sbmjckgf.in\/wordpress\/wp-content\/uploads\/2023\/09\/1-2-624x468.jpeg 624w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" 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